What is PMB?

Our History


What is PMB?

Planting Magic Beans 
(PMB) is a registered 501(c)(3) non-profit organization. Established in July 2007, it operates for charitable purposes. The organization is funded entirely by the generosity of individuals, organizations, and corporations. We are very grateful for their support.

Our Work:
 We work with children and adolescents in Peru.

Our Vision: A society where all children and adolescents can attain the future they desire.

Our Mission:
 Based on a firm belief in the potential of each individual, PMB provides innovative, evidence-driven projects to promote the cognitive, emotional and social development of children and adolescents in order to improve their current and future life outcomes.

Our Philosophy:

 The name PMB is based on the 19th century English tale of Jack and the Beanstalk. According to the story, Jack – a poor boy – was sent by his mother to sell their only possession, a cow. Along the way, Jack met a stranger who offered him five magic beans in exchange for the cow. Jack accepted immediately. Upon arriving home, his mother got very upset and threw the beans out the window. The next morning they found a giant beanstalk to the sky outside of their home. Jack’s various climbs to the top of the beanstalk led to misadventures and problems and eventually, great fortune for him and his mother.

Although the story has many interpretations, the one selected by PMB is quite simple: a few magic beans in a young person’s life – accompanied by training and support – can lead to a world of opportunities.

The nature of these “magic beans” takes different forms. For children, the magic beans include access to books and training and support for their caregivers and other close adults, with the goal of improving the numerous outcomes that result from reading starting at an early age.

Our History

Our First 10 Years:

PMB grew out of Co-Founder Angela Bayer’s dissertation work and related activities with adolescents in San Juan de Miraflores, located in the southern cone of Lima. During these activities, Angela had the chance to talk with and get to know the youth in great depth. A common thread ran through all of these conversations: the lack of opportunities to live a better life. Adolescents cited first and foremost a need for educational opportunities and second, a need for personal development activities.

During its first ten years, PMB provided an educational fund, mini-projects for personal development, cultural outings and skill-strengthening workshops for adolescents. Please see more information under Programs.

Our Next 10 Years:

Our ongoing work in Lima and Peru has helped us to better understand children's and adolescents' needs in peripheral areas. It is for this reason that we will now be transitioning to working on shared reading between babies and children ages 0-5 and their caregivers. Please see more information under Programs.


PMB collaborators share the organization’s vision of a society where all children and adolescents can achieve the future they and their caregivers desire.

Current collaborators are all VOLUNTEERS who give their time, efforts and enthusiasm to Planting Magic Beans:

In Peru:

Angela Bayer, Co-Founder and President 

Mijail Garvich, Co-Founder and Vice-President 

In the U.S.:

Liam Bayer, Director of Development and Strategic Planning

Eileen Bayer, Treasurer